We looked for an answer to this question for a long time and finally found it in the statistical calculation of your selected contact list’s opening and click-through rates (ie, a kind of prediction). We present to you a functionality that will have a significant impact on your email marketing.

Advantages of success estimation:

  • See what results your contact list should achieve before sending = opportunity to further edit it by adding, removing, or adjusting segmentation conditions to achieve the best campaign results possible.
  • Targito tells you how assumptions met reality when evaluating, giving you the opportunity to gradually improve contact lists and respond to less-than-successful campaigns.
  • The sum of the previous two advantages equals an indicator that shows you where your email marketing is heading.
  • How does it work? Targito automatically goes through all the contacts from the selected list, analyzes their behavior within all the campaigns you sent to them in the last 6 months, averages everything, and offers the total values of the selected list.

How can you use it?

You can adjust your contact list based on this indicator so that it corresponds as closely as possible to the overall campaign concept (you can see the predicted results). You can track how contact behavior and overall database indicators evolve in the context of your campaigns using reporting. You will even be able to set your own goals and track their progress.

However, for the most important benefit, look elsewhere. Consider the following two scenarios (options):

You’re doing more than just high-quality email marketing, and you’re constantly segmenting. For specific campaigns, you create entirely new micro contact lists.

Targito calculates a complex and large contact list in 5 seconds.

For example, within your company, you have determined that an OR of 35% is a very good result, and you have just sent an exclusive offer to your VIP customers. The outcome was a 42% OR. Can you be satisfied? Is the campaign a success?

Targito allows you to see, even before sending, that your contact list should, for example, have an OR of 28%, allowing you to respond, “Yes, we were very successful.” Alternatively, vice versa! Your contact list has been active enough in the last 6 months to have an OR of 56%, and Targito has provided you with this information. With that comes the opportunity to consider where the error occurred and simply correct everything the next time.

The question is, which path will you take?

Do you think this functionality is obvious?

Surprisingly, no, and we’re proud to say that Targito is the only email marketing platform that does it. We couldn’t find it elsewhere.

Finally, look for it in context – it is a long-term indicator of the development of the quality of your e-mailing and database, as well as a guide for every marketer on where, why, and how to direct all campaigns. Of course, A/B testing can be used for this as well…

Your Targito team 🎯